ABOUT

SAD Mag is an award-winning independent print publication featuring stories, art, and design created in Vancouver, B.C.

Founded in 2009, we cover the best of contemporary and emerging artists with focus on inclusivity of voices and views, exceptional design, and film photography. SAD Mag is the only Canadian arts magazine to exclusively publish film and Polaroid photography.

The SAD Magazine Publishing Society is a registered non- profit and completely volunteer-run. We print locally with MET Fine Printers, a carbon-neutral company.

REACH

We reach more than 10,000 creatives who are interested in art and culture each year through our print publication and event programming. Online, we reach more than 50,000 individuals each year through social media and our digital presence, sadmag.ca.

SAD Mag has also built prominent community partnerships with organizations such as Rain City Chronicles, the Queer Arts Festival, Vancouver Art/ Book Fair, Contemporary Art Gallery, Slice of Life Art Gallery, and the Vancouver Writer’s Festival.

DISTRIBUTION

SAD Mag can be found across Canada in Chapters/ Indigo, niche magazine stores, as well as select local retailers in

Vancouver, including Pulpfiction Books (Main St and Commercial Drive), Blim (Chinatown), Massy Books

(Chinatown), and Zebraclub (South Granville). Visit sadmag.ca/stockists to see our full list of retailers. Our issues are also available in public and university libraries in B.C. and Alberta such as Emily Carr University and the University of Victoria.

AUDIENCE DEMOGRAPHICS

SAD readers are curious, open, creative, socially-minded, and smart. They follow us to discover new artists and writers, support Vancouver’s creative community, learn about opportunities in the local arts scene, and engage with unique content that features a variety or perspectives.

WEB TRAFFIC

Sadmag.ca receives approximately 2,500 visits per month.

Our newsletters have an average open rate of 33%—well over industry average for nonprofits—and reach between 2,000–10,000 people.

GEOGRAPHY

Because of our hyper-local focus, nearly half (48.6%) of SAD’s readers and followers are from Vancouver, followed by Toronto, Victoria, Montreal, and Calgary.

AGE BREAKDOWN

INTERESTED IN CARRYING SAD?

We support local businesses by offering a competitive sales structure:

You retain 40% of the cover price and we take back any unsold issues. You will be invoiced for the sold issues when the issue cycle has ended. We’re also able to adjust the number of issues you carry at any point to better accommodate your sales and buying cycles.

INTERESTED IN ADVERTISING WITH US?

We value our relationships with advertisers and only offer ad space to organizations and companies we love. With that in mind, we have a limited number of advertising spaces in each issue, which means your ad will have excellent placement and visibility. We also ensure category exclusivity for all ads, meaning you won’t end up on a page next to a competitor!

If you want to purchase an ad, but don’t have one designed and ready to go, we also offer design services to ensure your ad fits with the aesthetic of the magazine! Inquire for more details.

Purchase a cycle of ads and receive a discount of 10%.

EMAIL US TO MAKE AN ORDER

For ad placements:

DAVIDA@SADMAG.CA

All images should have a resolution of 300 DPI. When supplying your logos for publication, colour vector EPS files are preferred.

If you do not have a vector version of your logo please supply a TIFF with a resolution of 300 DPI.

PRODUCTION NOTES

For ads requiring layout, the customer must provide:

1. Logo or image if required
2. Ad copy

Charges will apply to ads needing design. Please inquire for rates.

QUESTIONS?

For inquiries regarding advertising and print deadlines email us at:

DAVIDA@SADMAG.CA

ONLINE ADVERTISING

Questions?

For inquiries regarding advertising and print deadlines email us at:

DAVIDA@SADMAG.CA

PARTNERING WITH SAD

SAD Mag is the only magazine dedicated to covering Vancouver’s independent arts and culture from the perspective of local, emerging writers and artists. We are an entirely volunteer-run organization and a registered non-profit.

We prioritize work from typically under-represented creatives, including LGBTQ+, BIPOC, and people with disabilities. We seek to create a venue for writers, photographers, and illustrators as well as make-up artists, fashion stylists, performers, designers, and communications professionals to showcase their work.

We need your help to continue creating one of the best arts magazines in Vancouver.

AWESOME FOLKS WE’VE PARTNERED WITH IN THE PAST

platinium partner 

$4000

• Logo placement on masthead •

  Full page colour ad on back cover ($2000 value) •

• 1 web ad (duration 2 months) •

• Company name (linked) on About page at sadmag.ca •

• VIP passes to launch for 4 team members with drink tickets •

• Verbal recognition at issue launch

GOLD PARTNER

$2500

• Logo on promotional materials

• Logo and link in newsletter to subscribers

• Social media (1 tweet, 1 Instagram post, 1 Facebook post) 4 complimentary issues

• 1 institutional subscription

• Logo placement on masthead

• Half page colour ad within issue ($485 value)

• 1 web ad (duration 1 month)

• Company name (linked) on About page at sadmag.ca

• VIP passes to launch for 2 team members

• Verbal recognition at issue launch

• Logo on promotional materials

• Social media (1 tweet, 1 Instagram post, 1 Facebook post)

• 1 institutional subscription