Knocking on Doors & Ringing Bells: The Highs and Lows of Canvassing Through Canada
Eric Shinn
My door-to-door odyssey begins at age two, riding my tricycle through Toronto’s Leaside neighbourhood in the 80s, towing a wheelbarrow full of zucchinis for sale from my family’s garden. My parents tell me “please to meet you” was my signature ice-breaker, offered with a tiny handshake that quickly turned neighbours into customers.
The next chapter for me was as a child accompanying my mother door to door, rallying residents as activists, canvassing against corruption and pollution. She would bring my sister and I with her, pounding the pavement to sound the alarm about asthma rates rising due to local industrial waste.
Some 25 years later, I once again found myself knocking on doors in the neighbourhoods of my youth, only this time as a professional charity fundraiser. My childhood streets remained oddly the same, like some timeless twentieth century suburban scene from a Rockwell painting.
Door-to-door canvassing remains an enduring tradition too, a community outreach strategy as old as doors themselves. Despite some residents’ annoyance with charity canvassers, political campaigners, product solicitors, and religious proselytizers, the timeless tactics remain too engaging and effective to go extinct.
Personally, I have knocked on thousands of doors, and trained hundreds of canvassers who have knocked on thousands more. I have represented over two dozen nonprofits over the course of a dozen years in over a dozen Canadian cities. This was never my long-term plan. How did I become this guy?
After the Indian Ocean tsunami of 2004, I was glued to Google searching survivor videos. I saw an ad in the local paper seeking door-to-door fundraisers and I thought that would be a better use of my time than the internet disaster video binge I was on. I had an Arctic grade parka which gave me no excuse not to do the work outdoors during the Montreal winter. Much to my surprise, my French was just good enough that I lasted on the job for several months.
I responded to the same ad five years later when I was living in Toronto.
Again I donned my parka and pounded the pavement, this time canvassing in English. Soon I became the highest performing face-to-face fundraiser at the city’s largest agency.
I started traveling to new cities to help train and set up teams across the country, which took me to Vancouver during the 2010 Olympics. One week on the West Coast was enough time for me to decide I would permanently move there. Since, I’ve knocked on thousands of doors around the Salish Sea.
Having canvassed through blizzards, atmospheric rivers, and forest fire haze, I recently shifted my pro fundraising career to focus more on grant writing and major donor relationships. I realized during months of Covid social isolation though, that I really do miss being invited into strangers’ homes and talking to neighbours en masse. Those feel good moments of synchronicity when strangers become instant friends through common cause could be as rewarding as face-to-face disagreements that kept me on my toes, in a respectful way.
From Toronto to Montreal and now Vancouver, Eric Shinn (he/him/they) has written news, poetry and features for over 25 years. Starting with teenaged journalism as staff reporter at the Toronto Star, then typography specimen poetry for ShinnType in his twenties, music writing for Thump in his thirties, and now a return to editorial and essays as he enters his forties. Follow Eric’s work on Instagram (@richnines).